Terms of Service

Last updated 19 October 2026

These terms are an agreement between you and ALY CONSULTORIA E GESTAO EM TECNOLOGIA LTDA (Aly Studios), CNPJ 49.885.334/0001-89, São Paulo, Brazil, which operates Sofia. They apply to the website, the app, and the API. By creating an account or using Sofia you accept them, together with our Privacy Policy. If you use Sofia for a company, you confirm you can accept these terms on its behalf. If you do not accept them, do not use Sofia.

1. The service

Sofia is a content studio that helps you plan, create, schedule, and publish social media content, and publish finished videos you made elsewhere. We improve Sofia continuously, so features may change. We will give reasonable notice before removing a paid feature you actively rely on.

2. Your account

You must be at least 18 and able to enter a binding contract. Keep your account details accurate and your sign-in credentials secure; you are responsible for activity under your account, including by people you invite to your workspace. Tell us at [email protected] straight away if you suspect someone else is using it.

3. Your content

You own what you upload to Sofia and, as between you and us, what Sofia generates for you. You give us a worldwide, non-exclusive, royalty-free licence to host, store, process, and transmit that content only as needed to run Sofia for you, for example, sending a prompt to a model provider or publishing a post to an account you connected. The licence ends when you delete the content, except for copies we must keep by law or that are in rolling backups.

You are responsible for having the rights and permissions for what you put into Sofia and publish through it, including the consent of people who appear in it. We do not use your content to train AI models of our own.

4. AI features

Sofia's AI features generate text and images using third-party models. AI output can be inaccurate, incomplete, or similar to existing work, and the same request can produce different results. Review everything before you publish it; you are responsible for what you choose to publish.

Do not use AI features to create content that deceives people about real events or people, imitates a real person without their permission, or breaks a platform's rules on AI-generated or sponsored content. Requests are processed by the providers listed in our Privacy Policy.

5. Connected social accounts

When you connect Instagram, TikTok, YouTube, X, or another platform, you authorise Sofia to act on that account within the permissions you granted, and only on your instruction. You must follow each platform's own terms and policies, including the Meta Platform Terms, Instagram Terms of Use, TikTok Terms of Service, and X Terms of Service.

Sofia uses YouTube API Services. By using Sofia's YouTube features, you agree to be bound by the YouTube Terms of Service. Google's handling of your data is covered by the Google Privacy Policy.

You can disconnect an account at any time from Sofia's Integrations page or the platform's own settings. Platforms decide independently what they accept, show, or remove, and can change or withdraw API access at any time. We are not responsible for those decisions and cannot guarantee that publishing to any platform will always be available or happen at the exact scheduled minute.

6. Acceptable use

You may not use Sofia to:

  • publish content that is unlawful, harassing, hateful, sexually exploitative, deceptive, or infringing
  • impersonate any person or organisation, or misrepresent your affiliation with one
  • send spam or automate engagement in ways that break a platform's rules
  • upload malware, or try to access other users' data, probe or overload our systems, or get around rate limits, credit limits, or access controls
  • scrape, copy, or reverse engineer Sofia, or use it to build a competing product
  • resell or white-label Sofia without our written agreement

We may remove content or suspend or close accounts that break these rules. We will tell you why unless the law, or the safety of others, prevents us.

7. Plans, credits, and billing

Paid plans are sold and billed through our payment provider, Polar, in advance and on a recurring basis until you cancel. Each plan includes a monthly credit allowance used by generation and rendering. Credits have no cash value, cannot be transferred, and do not roll over between billing periods. Taxes are added where they apply.

You can cancel at any time; the cancellation takes effect at the end of the current billing period and you keep access until then. Fees already paid are non-refundable, except where the law gives you a right to a refund, including the 7-day right of withdrawal under Article 49 of the Brazilian Consumer Protection Code, where it applies. We will email you at least 30 days before any price increase takes effect.

8. Free plans and early features

Free plans, trials, and features we label as beta or early access are offered as they are, may have lower limits, and may change or end at any time.

9. Our property and your feedback

Sofia's software, design, templates we provide, and brand belong to Aly Studios or its licensors. We give you a personal, non-exclusive, non-transferable right to use Sofia under these terms. If you send us ideas or feedback, we may use them freely and without obligation to you.

10. Availability and disclaimers

We work to keep Sofia available, but we do not guarantee uninterrupted service. Maintenance, platform outages, and third-party failures may delay or interrupt publishing. To the fullest extent the law allows, Sofia is provided "as is" and "as available", without warranties of any kind.

11. Limitation of liability

To the fullest extent the law allows, Aly Studios is not liable for indirect, incidental, special, or consequential damages, or for lost profits, revenue, data, or goodwill. Our total liability for all claims relating to Sofia is limited to the greater of the amount you paid us in the twelve months before the event giving rise to the claim, or USD 100. Nothing in these terms limits liability that cannot be limited by law, including your rights as a consumer.

12. Indemnity

If a third party makes a claim against Aly Studios because of content you published through Sofia, your use of Sofia in breach of these terms, or your breach of a platform's rules or the law, you agree to cover the resulting reasonable costs and losses, to the extent the law allows.

13. Suspension and termination

You can stop using Sofia at any time and ask us to close your account by emailing [email protected]. We may suspend or close your access for a material breach of these terms, for non-payment, or if the law requires it. After closure we delete your data as described in the Privacy Policy. Sections that by their nature should continue (such as content licences needed to finish deletion, disclaimers, liability, and indemnity) survive termination.

14. Changes to these terms

We may update these terms. For material changes we will email account holders at least 30 days before they take effect. If you keep using Sofia after that date, the updated terms apply; if you do not agree, you can cancel before then.

15. Governing law

These terms are governed by the laws of Brazil, and the courts of São Paulo have jurisdiction, without removing any mandatory consumer protection or right to bring a claim where you live.

16. General

These terms and the Privacy Policy are the whole agreement between you and us about Sofia. If a provision is found unenforceable, the rest still applies. Not enforcing a provision is not a waiver of it. You may not transfer these terms without our consent; we may transfer them to a successor to our business. Neither of us is responsible for delays caused by events outside reasonable control.

17. Contact

ALY CONSULTORIA E GESTAO EM TECNOLOGIA LTDA (Aly Studios)
CNPJ 49.885.334/0001-89
Rua Santa Cruz, 2187, Sala 10, Vila Mariana
São Paulo – SP, 04121-002, Brazil
[email protected]